From The Art of the Handbag

In 1910, Gabrielle “Coco” Chanel opened a millinery shop in Paris at 31 rue Cambon, where the company still has its offices By 1919, she was a full-fledged couturiere and in the 1920s, she launched her signature perfume, Chanel No 5, and the historic “little black dress ” Throughout the 1920s and ’30s, Chanel’s popularity soared as she created not only couture clothes but also costumes for filmmakers such as Jean Cocteau and Jean Renoir.